Hey, I'm Aerin.

I help early-stage and emerging businesses create sustainable marketing strategies that drive revenue, improve efficiency, and increase brand awareness across health services, tech, and B2B SaaS.

Picture of Aerin Paulo, founder of Aerin Paulo Marketing

I’ve got a track record of driving results:

  • Developed and executed on digital marketing campaigns that increased awareness & lead acquisition by 20X in one year

  • Identified new email strategies that resulted in a 30% revenue increase over 6 months

  • Drove an 80% improvement in cost per lead with refined targeting & tactics based on data and user feedback

Services

With over 15 years of experience, excel at jumpstarting marketing initiatives by helping you identify your audience, understand their needs, and create tailored solutions that connect you with your customers. Together, we will pinpoint the most effective marketing strategies for your business, saving you time and effort.

Core offerings:

  • Marketing Strategy

  • Content Strategy

  • Email Marketing

  • Digital Event Marketing

  • Brand Development

  • Short-form Copywriting

  • Social Media Marketing

Industries/Areas I've Served

  • Seed-Stage Startups

  • eCommerce

  • Health Services

  • Financial Services

  • Non-Profits

  • Local Small Businesses

I’m a senior marketing strategist with experience across industries and verticals. I’ve been a founding marketer and team of one many times over, so chances are if it’s marketing-related, I’ve done it. I help early-stage companies transform scattered ideas into marketing that connects, converts, and consistently delivers.

Aerin-Paulo

Services

With over 15 years of experience, excel at jumpstarting marketing initiatives by helping you identify your audience, understand their needs, and create tailored solutions that connect you with your customers. Together, we will pinpoint the most effective marketing strategies for your business, saving you time and effort.

Core offerings:

  • Marketing Strategy

  • Content Strategy

  • Email Marketing

  • Digital Event Marketing

  • Brand Development

  • Short-form Copywriting

  • Social Media Marketing

Industries/Areas I've Served

  • Seed-Stage Startups

  • eCommerce

  • Health Services

  • Financial Services

  • Non-Profits

  • Local Small Businesses

What you get when you work with me:

Stellar communicator - Once we start working together, I will never leave you hanging - you'll stay updated at a regular cadence no matter what we’re working on, and I will let you know ASAP if there are any issues.
 
Hyper organized - I’ve been finding ways to create good process and streamline things for over 15 years. I've got templates, spreadsheets, shared folders - you name it. You'll have what you need in a clean and easy to access way, always.

 
Don't just take my word for it:

“Aerin approaches every project with a holistic perspective, considering both visual and communicative aspects, resulting in a cohesive and strategic approach. She has a knack for keeping projects on track and ensuring they achieve their intended objectives.”- Danielle M., Dani Kris Studio 
“Aerin brings efficiency, integrity and kindness to every project she touches and is a dream to work with.”- Kimberly N., Event Production + Logistics

Ready for some burnout relief? If you’re…

  • A team of one who's looking for strategic and execution support

  • Managing 4+ contractors when you should be getting your own work done

  • Aware of your strengths and ready to outsource everything else to get some bandwidth back

  • Ready to get email marketing off your plate so you can focus on other things

We should talk. Book a free 20-minute discovery call now:

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I help photographers focus more on creating beautiful photos and running their business by creating sustainable content, social media, and email marketing strategies that drive bookings, improve efficiency, and increase brand awareness.

Picture of Aerin Paulo, founder of Aerin Paulo Marketing

Services

With over 15 years of experience in marketing small and emerging businesses, I'm great at jumpstarting marketing strategies that help you reach your audience, better understand their needs, and connect you with your clients. Together, we can create a marketing plan that's tailored to your business and your needs!

Core offerings:

  • Marketing Strategy

  • Content Marketing

  • Brand Development

  • Email Marketing

  • Short-form Copywriting

  • Webinar/Workshop Marketing

  • Social Media Marketing

I’m a senior marketing strategist with a passion for two things - art and mental health. I'm partnering with Photographers who need help with the marketing side of their business so they can focus on making art, and I can focus on getting their business out into the world. I’ve been a founding marketer and team of one many times, so I'm ready to help wherever you need it - but my specialties are content, email, and social media.

Aerin-Paulo

Packages

DIY Package

Choose this package if you're comfortable creating social media posts and emails but need extra support on where you should go from here.

  • Quick Brand Guide

  • 6-Month Content Calendar (includes content direction & recommendations)

  • Email, Content & Social Strategies and Optimizations You Can Implement Today

Hands-Free Package

Choose this package if you'd like to spend less time on Facebook and Instagram and more time behind the camera and focusing on your clients!

  • Detailed Brand Guide

  • 6-Month Content Calendar (includes recommendations, copy & post designs)

  • Workshop or Downloadable Marketing

  • Email Marketing Support

  • Social Media Marketing Support

Want to learn more? Book a free discovery call and we can talk through how I can help your business!