Solo marketer? Not for long.

I’m your go-to marketing partner when you need help, not more vendors to manage.

Picture of Aerin Paulo, founder of Aerin Paulo Marketing

Sound Familiar?

You signed up to do great marketing. But somewhere between the strategy deck nobody read, the freelancer who went quiet, and the 70 tabs you have open right now, things got messy. It can be really tough to see the big picture when you're deep in a mile-long to-do list every day. You need real marketing help, not another vendor relationship to babysit.
 

Where I come in

I've been a founding marketer and team of one many times over, so chances are, if it's marketing-related, I've done it. I'm here to bring you a second set of eyes, hands, and ideas, giving you the strategic support and hands-on execution you need to tackle that never-ending to-do list. And, because I'm a long-time generalist, I can help you keep your vendor headcount small, supporting you across key marketing areas.

How I can help:

  • Marketing & brand strategy

  • Email marketing

  • Content strategy & copywriting

  • Demand generation

  • Virtual events, webinars & online courses

  • Website updates & conversion optimization

  • Event marketing

Something you need help with missing from this list? Let’s chat!
 

Let's Work Together

Fractional Marketing Sidekick

I’m the Robin to your Batman; the Launchpad to your Scrooge McDuck. Your small-to-nonexistant marketing team can rely on me to tackle the high priority things they can’t, including:

  • Marketing & content strategy

  • Email marketing

  • Journey mapping & flows

  • Shortform copywriting

  • Webinar marketing & management

  • Slide deck development

Starts at $7,000 / month

Fractional Email Marketing

I’m your embedded email marketer, ready to help you make the most of one of the highest ROI channels you have. I cover end-to-end strategy and execution, including:
 

  • Audience research

  • Customer journey mapping

  • List growth strategy

  • List management & segmentation

  • Newsletters & Campaigns

  • Design & Build support

Starts at $6,000 / month

Not sure which fits? If Email is your focus, start there. If you need broader support, the Sidekick is your move. And if neither feels quite right, I take on a few custom projects each year, so let's talk.

Don't just take my word for it...

Impact

  • Developed and executed on digital marketing campaigns that increased awareness & lead acquisition by 20X in one year

  • Identified new email strategies that resulted in a 30% revenue increase over 6 months

  • Drove an 80% improvement in cost per lead with refined targeting & tactics based on data and user feedback

  • Drove and executed marketing for virtual events resulting in registration rates 2-3X the average and adding more than 1,000 new leads

  • Created strategy, content, and implemented conversion rate optimization for a new online course, resulting in a +2% conversion rate and a +17% traffic increase

 
Testimonials

I have the pleasure of partnering with Aerin on our edtech clients and she is quite simply the "solution" every team needs. In a fast-paced environment, Aerin stands out for her incredible agility and swift execution without ever compromising on the details.She is a natural problem solver and a steward of her time, ensuring projects move forward efficiently and effectively. If you are looking for a trustworthy, high-output professional who can step in and immediately fill a gap with excellence, I cannot recommend Aerin highly enough.
 Jennifer Heckel
Fractional CMO

Aerin is a true marketing partner: strategic, creative and dependable, with a calm confidence that makes complex projects feel manageable. Throughout our thought leadership events, she has expertly managed communications and marketing assets while keeping teams aligned and projects moving forward. I especially appreciate how considerate and collaborative she is with everyone involved. Aerin is someone you can truly trust to represent a brand well.
 Denise Sinisi
Show Open Events & Production

Aerin was recommended to me by a trusted colleague, and I now recommend her just as wholeheartedly. I brought her into a fast-moving client engagement to lead event marketing and communications, and she immediately hit the ground running with minimal direction.What stands out most about Aerin is how easy she is to work with. She is responsive, highly knowledgeable across an impressive range of marketing disciplines, and genuinely kind. She has become my go-to resource for our client's marketing projects, and I know that anything I send her way will be in excellent hands.
 Kristin Donelson
One Louder Marketing

 
About Me

Hey, I'm Aerin.I've spent more than 18 years in marketing, almost always as the founding marketer or the team of one. I've worked across B2B SaaS, eCommerce, health, education, nonprofits, and more.I’m the person who figures it out, builds the marketing foundation, and keeps things moving without a lot of bandwidth, budget, or backup. That's exactly why I started doing fractional work with founding and solo marketers. I know what it's like to be stretched thin, and I know how much difference it makes to have one reliable person in your corner.I'm a generalist by nature and by choice. I love learning, I love problem-solving, and I genuinely enjoy doing the kind of work a lot of marketers hand off, including the dreaded slide deck build.A few things that might matter to you:

  • I time block, so when I'm focusing on your work, I'm focusing only on your work.

  • I'm comfortable with marketing tech and new tools, and I don't need hand-holding once we've onboarded together.

  • I keep healthy boundaries around hours and response times, and I'll always be upfront with you about availability.

  • You'll never have to wonder where things stand. Keeping you informed isn't an afterthought. It's just how I work.

If you've made it this far, chances are we might be a good fit. Let’s find out.
 

18+

Years in Marketing

9+

Industries Served

7x

Founding or Solo Marketer

 
You’ve been a team of one long enough.

Book a free 20-minute call. We'll talk through where you are, what you need, and what working together could actually look like.



Ready for some burnout relief? If you’re…

  • A team of one who's looking for strategic and execution support

  • Managing 4+ contractors when you should be getting your own work done

  • Aware of your strengths and ready to outsource everything else to get some bandwidth back

  • Ready to get email marketing off your plate so you can focus on other things

We should talk. Book a free 20-minute discovery call now:

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“Aerin brings efficiency, integrity and kindness to every project she touches and is a dream to work with.”
 
Kimberly N., Event Production + Logistics

 
Packages

Two ways to work together, both designed to make your life easier.

Fractional Marketing Sidekick

You're wearing all the hats (strategist, executor, project manager) and it's overwhelming. You need a partner who can handle the core marketing work so things don’t fall through the cracks.

How It Works: I'm embedded as your fractional #2 and strategic thought partner. We'll identify your 2-3 highest-priority marketing areas and build a scope around those, giving you focused, consistent support without the overhead of managing multiple freelancers.
 
 

Where I Come In: I’m the Robin to your Batman; the Launchpad to your Scrooge McDuck. Your small-to-nonexistant marketing team can rely on me to tackle the high priority things they can’t, including:

  • Marketing strategy support

  • Customer research & interviews

  • Hubspot CRM setup & management

  • Brand & voice development

  • Email marketing

  • Content strategy & short-form copywriting

  • Site content updates & CMS edits

  • Events marketing & management

  • Slide deck development

  • Metrics & KPI reporting

Starts at $7,000 / month

Fractional Marketing Sidekick

You haven't had time to really focus on email marketing, even though you know you need to. You're aware that you're missing out on revenue for every missed touchpoint and each hacked together email series.

How It Works: I'm embedded as your fractional email marketer. You can come to me for anything email marketing and include me in a weekly meeting or two. Designs and builds include clean, on-brand templates that work. Not a pixel-perfect designer, but I know what converts. For highly custom builds, I can work with your existing team, or loop in the right person.

Where I Come In: I’m your embedded email marketer, ready to help you make the most of one of the highest ROI channels you have. I cover end-to-end strategy and execution, including:
 

  • Email strategy & content

  • Audience research

  • Customer journey mapping & flows

  • List growth strategy

  • User flows & automation

  • List management & segmentation

  • Newsletters & campaigns

  • Email designs & builds

  • Metrics & KPI reporting

  •  

Starts at $6,000 / month

Note: Fractional engagements run for an initial 6-month period, renewable month to month after that, based on your needs. Additional hours billed at $150/hr.

 
Not sure which package fits?
If Email is your focus, start there. If you need broader support, the Sidekick is your move. And if neither feels quite right, I take on a few custom projects each year, so let's talk.
 
How is this different from hiring a freelancer?
Unlike hiring a freelancer for a specific project or task, a fractional engagement means I'm embedded in your team on an ongoing basis, showing up consistently, learning your business, and supporting across multiple areas. It's part-time by design, but my commitment to the goals we create will be the same as if I were a full time team member.
 
 

“Aerin approaches every project with a holistic perspective, considering both visual and communicative aspects, resulting in a cohesive and strategic approach. She has a knack for keeping projects on track and ensuring they achieve their intended objectives.”
 
Danielle Maughon, Dani Kris Studio




I help photographers focus more on creating beautiful photos and running their business by creating sustainable content, social media, and email marketing strategies that drive bookings, improve efficiency, and increase brand awareness.

Picture of Aerin Paulo, founder of Aerin Paulo Marketing

Services

With over 15 years of experience in marketing small and emerging businesses, I'm great at jumpstarting marketing strategies that help you reach your audience, better understand their needs, and connect you with your clients. Together, we can create a marketing plan that's tailored to your business and your needs!

Core offerings:

  • Marketing Strategy

  • Content Marketing

  • Brand Development

  • Email Marketing

  • Short-form Copywriting

  • Webinar/Workshop Marketing

  • Social Media Marketing

I’m a senior marketing strategist with a passion for two things - art and mental health. I'm partnering with Photographers who need help with the marketing side of their business so they can focus on making art, and I can focus on getting their business out into the world. I’ve been a founding marketer and team of one many times, so I'm ready to help wherever you need it - but my specialties are content, email, and social media.

Aerin-Paulo

Packages

DIY Package

Choose this package if you're comfortable creating social media posts and emails but need extra support on where you should go from here.

  • Quick Brand Guide

  • 6-Month Content Calendar (includes content direction & recommendations)

  • Email, Content & Social Strategies and Optimizations You Can Implement Today

Hands-Free Package

Choose this package if you'd like to spend less time on Facebook and Instagram and more time behind the camera and focusing on your clients!

  • Detailed Brand Guide

  • 6-Month Content Calendar (includes recommendations, copy & post designs)

  • Workshop or Downloadable Marketing

  • Email Marketing Support

  • Social Media Marketing Support

Want to learn more? Book a free discovery call and we can talk through how I can help your business!