Hey, I'm Aerin.
I help early-stage and emerging businesses create sustainable marketing strategies that drive revenue, improve efficiency, and increase brand awareness across health services, tech, and B2B SaaS.
I’ve got a track record of driving results:
Developed and executed on digital marketing campaigns that increased awareness & lead acquisition by 20X in one year
Identified new email strategies that resulted in a 30% revenue increase over 6 months
Drove an 80% improvement in cost per lead with refined targeting & tactics based on data and user feedback
Services
With over 15 years of experience, excel at jumpstarting marketing initiatives by helping you identify your audience, understand their needs, and create tailored solutions that connect you with your customers. Together, we will pinpoint the most effective marketing strategies for your business, saving you time and effort.
Core offerings:
Marketing Strategy
Content Strategy
Brand Development
Email Marketing
Short-form Copywriting
Webinar/Workshop Marketing
Social Media Marketing
Industries/Areas I've Served
Seed-Stage Startups
eCommerce
Health Services
Financial Services
Non-Profits
I’m a senior marketing strategist with experience across industries and verticals. I’ve been a founding marketer and team of one many times over, so chances are if it’s marketing-related, I’ve done it. I help early-stage companies transform scattered ideas into marketing that connects, converts, and consistently delivers.
Services
With over 15 years of experience, excel at jumpstarting marketing initiatives by helping you identify your audience, understand their needs, and create tailored solutions that connect you with your customers. Together, we will pinpoint the most effective marketing strategies for your business, saving you time and effort.
Core offerings:
Marketing Strategy
Content Strategy
Brand Development
Email Marketing
Short-form Copywriting
Webinar/Workshop Marketing
Social Media Marketing
Industries/Areas I've Served
Seed-Stage Startups
eCommerce
Health Services
Financial Services
Non-Profits
What you get when you work with me:
Stellar communicator - Once we start working together, I will never leave you hanging - you'll stay updated at a regular cadence no matter what we’re working on, and I will let you know ASAP if there are any issues.
Hyper organized - I’ve been finding ways to create good process and streamline things for over 15 years. I've got templates, spreadsheets, shared folders - you name it. You'll have what you need in a clean and easy to access way, always.
Don't just take my word for it:
“Aerin approaches every project with a holistic perspective, considering both visual and communicative aspects, resulting in a cohesive and strategic approach. She has a knack for keeping projects on track and ensuring they achieve their intended objectives.”- Danielle M., Dani Kris Studio
“Aerin brings efficiency, integrity and kindness to every project she touches and is a dream to work with.”- Kimberly N., Event Production + Logistics
Experience
TL;DR: I've been a marketing team of one as well as the founding marketer in multiple roles, and as a result I've become a scrappy, quick-learning, full-stack marketer. I've also lead some really great marketing teams, and I'd love the opportunity to lead another!Check out my LinkedIn or contact me for more info
Director of Marketing @ Luxury Goods Ecomm Co.
As the solo full time marketing hire, I helped the team build processes that make us more efficient and find strategies that increase sales and visibility. I worked with our agency partners to grow marketing channels as much as 30% while making spend more efficient.Head of Marketing @ FinTech SaaS Startup
I was employee #5 and the founding marketer, so I built the marketing function out as well as the team that executed it (and did a lot of executing myself - it was a startup after all). We built a marketing strategy and process that drove exponential user and qualified lead growth, and I'm really proud of what we accomplished. We also built a team culture I'm super proud of and hope to bring with me to my next role.Marketing Manager @ B2B eCommerce Co.
Focused on both B2B and B2C customer bases, I initially managed the social media function (paid and organic) and was promoted to manage the marketing team. As is often the case at smaller companies, I wore more than just those hats, so I also handled some CRO, A/B testing, Email Marketing, content writing with an SEO focus, and OOH support.Consumer Engagement Manager @ WordPress Dev Agency
I worked with this agency in two of my previous gigs, and we got along so well that as soon as they felt ready, they asked me to come onboard as a solo marketer and develop marketing strategies for their clients. We worked with a variety of clients including hospital systems, insurance agencies, nonprofits, and business services companies. I also developed marketing for a SaaS donation tool the agency founder had created.Marketing Director @ Froyo Chain
I was the first and only marketing hire for this chain, so I supported both brand marketing and individual franchisee marketing. I developed marketing collateral and PoP kits, website and social media strategies, store playbooks, and even designed the froyo flavor screens for every flavor they invented.
Book a free discovery call
I help photographers focus more on creating beautiful photos and running their business by creating sustainable content, social media, and email marketing strategies that drive bookings, improve efficiency, and increase brand awareness.
Services
With over 15 years of experience in marketing small and emerging businesses, I'm great at jumpstarting marketing strategies that help you reach your audience, better understand their needs, and connect you with your clients. Together, we can create a marketing plan that's tailored to your business and your needs!
Core offerings:
Marketing Strategy
Content Marketing
Brand Development
Email Marketing
Short-form Copywriting
Webinar/Workshop Marketing
Social Media Marketing
I’m a senior marketing strategist with a passion for two things - art and mental health. I'm partnering with Photographers who need help with the marketing side of their business so they can focus on making art, and I can focus on getting their business out into the world. I’ve been a founding marketer and team of one many times, so I'm ready to help wherever you need it - but my specialties are content, email, and social media.
Packages
DIY Package
Choose this package if you're comfortable creating social media posts and emails but need extra support on where you should go from here.
Quick Brand Guide
6-Month Content Calendar (includes content direction & recommendations)
Email, Content & Social Strategies and Optimizations You Can Implement Today
Hands-Free Package
Choose this package if you'd like to spend less time on Facebook and Instagram and more time behind the camera and focusing on your clients!
Detailed Brand Guide
6-Month Content Calendar (includes recommendations, copy & post designs)
Workshop or Downloadable Marketing
Email Marketing Support
Social Media Marketing Support
Want to learn more? Book a free discovery call and we can talk through how I can help your business!