Aerin-Paulo

Hey There

I’m Aerin, a passionate marketing leader, strategist, life-long learner, and serial crafter. I've always had an interest in tech, culture, and an eagerness to learn why people do what they do, so it makes sense that I've immersed myself in marketing. I help companies find their online audiences, learn how to talk to them, and get them to talk back.

Aerin-Paulo

Work

TL;DR: I've been a marketing team of one as well as the founding marketer in multiple roles, and as a result I've become a scrappy, quick-learning, full-stack marketer. I've also lead some really great marketing teams, and I'd love the opportunity to lead another!


Director of Marketing @ Luxury Goods Ecomm Co.
*As the solo full time marketing hire, I helped the team build processes that make us more efficient and find strategies that increase sales and visibility. I worked with our agency partners to grow marketing channels as much as 30% while making spend more efficient.Head of Marketing @ FinTech SaaS Startup
I was employee #5 and the founding marketer, so I built the marketing function out as well as the team that executed it (and did a lot of executing myself - it was a startup after all). We built a marketing strategy and process that drove exponential user and qualified lead growth, and I'm really proud of what we accomplished. We also built a team culture I'm super proud of and hope to bring with me to my next role.Assistant Marketing Manager @ B2B eCommerce Co.
Focused on both B2B and B2C customer bases, I initially managed the social media function (paid and organic) and was promoted to manage the marketing team. As is often the case at smaller companies, I wore more than just those hats, so I also handled some CRO, A/B testing, Email Marketing, content writing with an SEO focus, and OOH support.Consumer Engagement Manager @ WordPress Dev Agency
I worked with this agency in two of my previous gigs, and we got along so well that as soon as they felt ready, they asked me to come onboard as a solo marketer and develop marketing strategies for their clients. We worked with a variety of clients including hospital systems, insurance agencies, nonprofits, and business services companies. I also developed marketing for a SaaS donation tool the agency founder had created.Marketing Director @ Froyo Chain
I was the first and only marketing hire for this chain, so I supported both brand marketing and individual franchisee marketing. I developed marketing collateral and PoP kits, website and social media strategies, store playbooks, and even designed the froyo flavor screens for every flavor they invented.
...Check out my LinkedIn or contact me for more info

Aerin-Paulo

Services

With over 15 years of experience, I am a digital marketing strategist specializing in B2B and B2C companies. My focus is on supporting small businesses, entrepreneurs, and startups. I excel at jumpstarting marketing initiatives by identifying your audience, understanding their needs, and providing tailored solutions. My role is to guide you with confidence, enabling you to effectively reach and address the pain points of your target market. Together, we will pinpoint the most effective marketing strategies for your business, saving you time and effort.

  • Marketing Strategy

  • Content Strategy

  • Brand Marketing

  • Product Marketing

  • Email Marketing

  • Social Media Marketing

  • Social Media Advertising

  • Demand Generation

  • Short-form Copywriting

Aerin-Paulo

Side Projects

Sometimes I create things for fun!Coming Soon!
Burnt Out Marketers Support Group (Name TBD)[Slotzee]
A classic dice game (rhymes with schmatzee), but with a twist!
(formerly on Google Play)Screen Time is Cancelled
A comedy podcast for parents about bad kids TV (2020-2022)

Aerin-Paulo

Contact